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Food Supply Chains, Consumers & Policy
Our research involves the study of agri-food marketing issues, ranging from the farm through to the consumer.
In many instances this involves a 'whole chain' or 'network' approach which embraces the marketing environment within which agri-food supply chains and networks operate. This approach enables the major drivers of change - such as developments in agri-food policy, globalisation and consumer behaviour - to be analysed and identified along with their consequences.
Research questions frequently involve marketing strategy development for enhanced competitiveness; supply chain relationships, efficiency and effectiveness; the implications of marketing environment change; the rural development implications of agri-food marketing activities; and the policy implications of market failure.
In addition, recent events regarding the surge in food prices have expanded the scope of our research to issues of food security, changes in purchasing patterns, consumers demand and health choices.