You are in > Home > SAC Research > Research Projects > Land Economy & Environment Projects > Featured Land Economy & Environment Projects > Rural Business Information Exchange System (RUBIES) > RuBIES Tools
RuBIES Tools
Development and testing of tools
The results and findings of the research phases were evaluated and communicated with the SMEs (and advisers) through meetings / focus groups in each region. This provided the basis for dialogue about the types of tools the SMEs would like to see developed. The design phase was, however, conducted nationally in by each partner with little transnational co-operation. This decision was made because of the differences in the identified and voiced needs of the disparate target groups (geographically and business sector). In Finland, after the negotiations with the national partners and target groups concerning the relevance of the pilots and their contents, different pilot solutions were selected. In Iceland’s case the generic proposal for the most appropriate tool was relatively straightforward as many SMEs had a common business objective. In Scotland the process needed more facilitation, as the SMEs were divergent with their ideas concerning the specification and appropriateness of tools and methods to be developed in the project. The most relevant technology alternatives and content that was deemed most interesting by the SMEs were chosen for tool delivery and brief summary of the tools and benefits to end-users in each region follows:
RuBIES Tools Iceland
In Iceland an internet-based reservations-database for tourist-based farmers has been developed as part of the wider UD project.
RuBIES Tools Finland
In Finland three tools were developed to provide SMEs and advisers with improved access to information and advice but also provide different “methods” of delivery.
RuBIES Tools Scotland
In Scotland two types of tools were being developed to deliver demand driven information to farmers through the use of mobile phone services and internet systems.

