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Fewer burps in your burgers? - Dr Ann Bruce - Innogen, 19/01/12
Adopting selective breeding can reduce methane production per kg of meat produced and increase profit for farmers, thus providing a ‘win-win’ solution. However, historically, adoption of breeding technologies has been much slower by sheep and beef cattle farmers than for other farm species, despite the apparent economic benefit. This seminar reports on 42 semi-structured interviews with beef and sheep farmers and industry participants around the UK, seeking to elucidate the reasons for breeding decisions and attitudes to methane emissions.
A number of barriers to adoption of breeding for methane reduction were raised such as lack of trust in scientifically-derived evaluations of the breeding merit of animals and the cultural role of breeding. Market signals are complex: many farmers rely on payments for ecosystem services and provision of high-quality ‘natural’ meat - a product they perceive to be adversely affected by adoption of some technologies. Perhaps most tellingly, methane emissions are viewed by farmers as a natural and inevitable product of sheep and beef farming – one that has always existed and which cannot be influenced by farmers’ practices. Focus on methane requires farmers to recognise a new source of ‘pollution’ which is non-visible, not easily measured and not associated with ‘industrial’ production.

