Food Marketing For Small Producers

The material on this website looks at how small producers can add value to the food and drink that they produce.

Topics covered include:

• The consumer's response to added value in food and drink in the current market
• Convenience
• Health
• Provenance
• Fair trade

Other issues addressed include:

• What opportunities exist for producers to market their produce to the consumer, how can they go about it?
• What do we mean by added value and therefore how they can put that into place to get a greater return.

Part funded by the European Social Fund, the presentation is audio-led and multimedia rich with video content. To access the materials, please click on the icon in the right-hand column on this page.